Pet Boarding and Daycare Expo information coming soon!
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Thursday Programs

The Importance of Proper Pricing

Laura Laaman

Pricing remains one of the most critical yet under-appreciated decisions that contributes to your business’s success. But it's very dangerous and not easy—even before COVID. Price too high and you won't be able to gain and retain enough customers. Price too low and you won't have the money for necessary business improvements and quality staff. Too many choices, too few choices, too confusing or poor price implementation and the business will likely collapse. The history of the pet industry is littered with so many businesses who tried but ultimately failed because of improper pricing. Don't be one of them. Avoid or correct mistakes that might be crippling your business and learn from the proven experts who help their clients successfully generate over $100 million/year.

Zoonotic Diseases: What Are They And How Do We Prepare?

Kelly Thyssen

COVID-19 isn’t the only zoonotic disease out there. In this presentation we will discuss what a zoonotic disease is and how to keep ourselves, our staff, and animals safe. Attendees will experience a hands-on demonstration of cross-contamination through fomites in an easy exercise that they can take back to their facility for staff training. Attendees will also learn how proper cleaning protocols can save time, money, and keep people and animals safer.

Tough Calls: Handling Pet Health Concerns

Jennifer Wolf-Pierson

Join Jennifer for an interactive case study of three real-life “tough calls” where she will navigate through branching scenarios for each case and follow-up with the tried-and-true system that was used for each scenario. Through these experiences, Jennifer and her team have created methods for effectively communicating pet health concerns ranging from stress-related appetites and eliminations to the death of an in-facility pet. During this session, attendees will gain the tools needed to plan for these events instead of reacting “in the moment” when they occur. Learning objectives include; document and track key health indicators, create systems to identify and initiate action, and convert potentially negative scenarios into positive interactions!

Lessons in Leadership: Developing Your Team

Phillip Paris

As leaders, one of the greatest things we can do is identify, develop and empower leadership skills in all of our employees. In a world of followers, give your pet care employees the skills it takes to lead all while developing your own leadership skills and reap the rewards of your growth. In this session, Phillip will help attendees identify what traits makes a great leader, how to develop your team into leaders and how to avoid the pitfalls of promoting the wrong people into leadership roles. This session will be insightful and attendees will be motivated to go back and make positive changes in their own work environments!

Not Your Traditional Daycare: Alternatives and Add-On Services

Sara Beth Pinson

Do you have dogs that need more than play-all-day daycare or those that are not thriving in that environment? Are you looking for opportunities to generate additional revenue without increasing volume or capacity in your daycare program? Or are you wanting some new and exciting services to freshen up your offerings? If you answer "yes!" to any of these questions, then join Sara Beth Pinson for this one-hour presentation to learn how you can increase staff engagement, build clientele, and increase revenue by implementing a few changes to your current daycare program. Sara Beth has seen how these services have enriched the staff, dogs, and clients of Pawtropolis and looks forward to sharing the services that are big hits and which ones flopped.

3 Digital Strategies that MUST be a Part of Your Business Plan

Doug Schatz

Most pet care professionals know that search engines can be a source of new prospects. But if that’s true, why aren’t you getting as many new customers as you’d like? Why are your competitors ranking higher than you? What can you do to grow your business more effectively? If you want to finally start winning your fair share of business from the web, where new customers go to find businesses like yours, you can’t afford to miss out on this workshop. Attendees will learn the latest SEO strategies that will keep your business at the top of page one, the secrets behind “Display Ad Retargeting”, and who is eligible for Google Local Service Ads. You’ll walk away with the knowledge for getting the most out of your web marketing!

Succession Planning for Success

Ashley Caywood & Adam Boucher

Building a team is more than simply recruiting and hiring. In order to build (and maintain!) a team that will take your business to the next level, succession planning is an integral part of your regular process. This session will discuss succession planning basics and help you understand why it’s a critical tool for building your dream team. We’ll walk you through exactly how you can leverage succession planning to create a more nimble, engaged, and committed team, setting you and your business up for long-term success.

Finding Your Architect & Builder and Understanding the Process

Mark Moore

Considering a project can be daunting, but there are easy steps that can be followed to give you the confidence to get yourself started on the right foot. Believe it or not, this process can be exciting and fun if you are prepared and have the right tools. Surrounding yourself with the right professionals can make a world of difference to the success of your project. Learn how to assess what scope of services and type of contract your project needs. Knowing the right questions to ask potential architects or builders will help determine which teammates are the best fit.

Types of Aggression Presented in Dogs and How to Identify Them

Michael Soler

Many people confuse the characteristics of the unique forms of dog aggression, therefore we risk opportunities to help the dog succeed and thrive in our environment. There are many times where the difference in forms of aggression can be the matter of a dog’s life. This seminar will cover the most common forms of aggression in dogs, how to identify the differences, and how to keep yourself, your staff and the dogs safe in a daycare/boarding environment.