Thursday Programs

Improve Your Pet Care Staffing Recruiting Decisions with Metrics and AI

Joe Latona

It has always been challenging to recruit for the pet care industry. However, in 2024, we all must navigate a more complex and difficult labor market. Thankfully, we no longer need to hire from our guts. In this seminar, the pet care industry’s leading expert in recruiting, Joe Latona, will share the metrics a business should aim for in its next recruitment process. With the evolution of AI, he will also share what software tools you can deploy to improve the speed of recruiting, as well as how you can diversify your candidate sources, improve the visibility of opportunities, and reach more candidates for less money.

Ensuring Safety: Emergency Preparedness for Your Pet Care Facility

Jess Okon

Join Jess in this one-hour presentation where she will explore essential strategies for emergency preparedness in pet care facilities. Topics include first aid techniques, detailed evacuation procedures, and comprehensive emergency planning to ensure the safety and wellbeing of all animals in your care. Learn how to effectively respond to emergencies and create a safer environment for pets and staff alike.

Revenue Tails: How To Optimize Price without Harming Customer Relationships

Chris Tilson

In this valuable session, Chris Tilson will discuss how to leverage hospitality industry best practices around revenue and yield management. Drawing from a decade of experience, Chris will review proactive and reactive strategies that cover revenue optimization rules, minimum booking values, and offer blackouts. More importantly, he will show you how you can apply these practices without harming customer relationships; addressing the objections you might face and how to handle them effectively. This session isn’t theory—it’s a hands-on guide, showing you how to implement these strategies with real results.

Paw & Order: Optimizing Pet Care Facility Operations

Alex Varney

In this comprehensive session, you’ll discover how to organize your pet care facility for maximum effectiveness. Alex will walk you through how to identify and resolve the inefficiencies in your daily operations that hinder your team's performance and those that lead to chaos and customer dissatisfaction. In addition, you’ll gain insights into creative problem-solving techniques to streamline processes, enhance efficiency, and improve clarity for your team.

How NOT to Disinfect: Avoiding the Top Disinfection Mistakes for Pet Care Facilities

Matthew Buccioni

The last thing you and your clients want to hear is that their pets have contracted an infection during their stay, which is why cleaning and disinfection are so critical to stop germs in their tracks. However, there is more to disinfecting your facility than meets the eye, and a few common mistakes can result in harmful pathogens being left behind. In this presentation, you will learn practical tips for cleaning and disinfecting to prevent the spread of disease, and how to avoid key pitfalls in the quest to maintain a safe and healthy environment.

The 8 Biggest Marketing Mistakes That are Hurting Your Growth (And How To Fix Them)

Fernando Camacho

We learn more from our mistakes than we do from our successes, but what’s even better is if we can learn from the mistakes of others so that we don’t have to make them at all. Join Fern to learn the top marketing mistakes that are holding pet businesses back, causing more problems, and hampering growth potential. He will also go over how you can solve each of these issues and make the necessary changes to gain positive momentum.

Attracting New Customers & Engaging Communities through Strategic Partnerships

Lily Siwak & Nick Falk

Discover how to position your business as an essential and beloved part of your local community by establishing meaningful partnerships as Lily and Nick delve into the strategies behind fostering community relationships. Attendees will learn how to identify potential partners, coordinate successful events, execute effective campaigns, and maintain long-term partnerships. By the end of this session, you will have the tools to increase brand awareness, drive consistent traffic to your services, and attract new customers organically, ensuring your business remains a sought-after community favorite.

Tracking Dog Behavior for Safe & Fun Playgroups

Kari Campbell

Focused on tactics to communicate dog behavior to your clients in appropriate and transparent ways, in this session, Kari will cover what is inappropriate dog behavior, how to track inappropriate dog behaviors, and what to do with the information. Having the right dogs in your playgroups means happier dogs and happier staff. You’ll also learn techniques and best practices on how to turn dreaded conversations into loyal customers and more revenue.

The Story Behind Your Pet Care Business Numbers: Breaking Down the P&L and Balance Sheet

Ashlee Moore

Unlock the secrets of your pet care business's financial health. In this sessions, Ashlee will break down the Profit and Loss (P&L) statement to help you understand revenue, expenses, and profitability. Then, she’ll simplify the Balance Sheet, covering assets, liabilities, and equity to give you a clear picture of your business's financial position. Gain the insights you need to make strategic decisions, manage expenses, drive growth, and navigate your business's finances with confidence.