Pet Boarding & Daycare Expo information coming soon!
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Wednesday Programs

Using Online Tools And The Latest Technology To Grow Your Business

Fernando Camacho

Unless you want your business to go extinct, it's critical that you evolve and utilize the current online tools available. In this series, Fernando will walk you through some of the amazing products, services, and platforms you have at your disposal that will help you spread your message, increase your following, and bring in more customers.

Hour 1) How to Use Email Marketing to Expand Your Business

Email has been and is still one of the most powerful tools business owners have to connect with people and build relationships with both leads and customers. In this seminar, Fern will show why you need to use email as part of your marketing strategy, go over the basics of how to get started with it, and explain exactly how you can use it to put your sales process on autopilot.

Hour 2) How Video Will Make Your Business Rise to the Top

Video is such a powerful way to connect with people online and it's currently the hottest marketing tool for businesses. Fern will go over the ways you can use video within your business to build relationships with both leads and customers, as well as how it can position you above your competition. He will also show you exactly how you can get started with video marketing right now for little or no money using what you already have.

Hour 3) Using Facebook the Right Way for Business

Like it or not, Facebook is the most powerful online tool available to spread the word on your business and grow your following and clientele. There are lots of businesses on Facebook, however most of them are doing it all wrong. In this seminar, you'll learn the right way to set up your FB page, what, when, and how to post, as well as, some basic on how to get started with FB ads (which every single business should be using).

Hour 4) Attracting Customers with Content

Wouldn't it be nice if customers came to you instead of you having to chase them? Well that's exactly what content marketing can do for you and, in this seminar, you'll learn how you can create valuable content that get people seeking your business out over all the others. Fern will show you just how impactful this can be and how you can begin creating your own content marketing machine.

Keep Calm And Clean On: Cleaning Solutions, Turf Maintenance And Odor Control

Mel Forbes & Lorena Parada

How your business looks and smells are two of the top criteria pet owners use when choosing a daycare or boarding facility. The first part of this session will cover the what, when, where and “how- to” of cleaning a pet care facility. Mel and Lorena will explore some of the many options to consider when choosing the right cleaning systems for your facility. Learn how to protect your investment and the health of your clients while controlling costs and decreasing liability. Cleaning done poorly or incorrectly can cost you - the resulting effect on long-term profit and growth should not be underestimated.

In the second part of this class you’ll learn the good, bad and smelly about maintaining your turf and ground areas. Specific areas covered will be cleaning, disinfecting and deodorizing. Mel and Lorena will cover how to choose a product and equipment for specific ground area needs, how to get staff to properly use a product, and OSHA compliance. The goal of this class is to find out how to choose the right equipment and product for the job, learn the value of proper cleaning and create a healthy environment for the staff and animals you care for while saving time and money.

Barkleigh Pet Professional First Aid/CPR Certification

Jill Pipino

As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond.

In this four-hour interactive course, you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a demo dog. This unique course is customized for pet professionals and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.

Your Dream Daycare: Low Stress And High Impact

Teena Patel

In this engaging, live dog demo seminar, Teena will be discussing the elements that create an environment that is chaotic, disorganized, and disruptive resulting in stress for both dogs and staff. Understanding how our environments impact behavior is critical in coming up with solutions that will result in behavior change. Learn effective practices that you can apply immediately, and take away ideas to implement over the next 3 months. Very soon you will be running an entirely new operation.