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Wednesday Programs

How to Become an Absentee Owner While Providing Exceptional Care

Laura Laaman

It's easy for pet care business owners to get overwhelmed and burnt out taking care of every aspect of their business—but it doesn't have to be that way! Many wonderful pet care facilities operate with absentee owners who have intentionally established a self-sufficient business. In this seminar, you’ll discover how this switch can have profound positive impacts on your personal life, financial success, and business health.

Unleashing the Power of E-Commerce: What We Can Learn From Rover and Wag!

Drew Brinkoetter

Join Drew for an engaging seminar on how to leverage the power of e-commerce to meet the evolving demands of today's pet owners. Pet online marketplaces Rover and Wag! have emerged as viable pet service options by leveraging technology to enhance the customer experience. Examining the strategy and tactics behind the remarkable growth of these online platforms offers practical insights that can enhance your customer satisfaction, elevate your business, create competitive advantages, and increase your profitability

How to Become Top Dog in Online Searches

Fernando Camacho

As competition grows in the pet care industry, it becomes more and more important to get your business to stand out and be noticed by consumers. Even if you provide the best services possible, it won’t matter if no one can find you. Discover the things you can do online to help your business rise to the top of search rankings and be seen by more people online. Learn how to optimize your website and improve your Google Business Profile to boost your online presence and attract more customers.

How to Build & Use Emergency Kits in Your Pet Business

Madison Warner

Did you know you should have three different emergency kits for your pet business? Are you storing and stocking your first aid kits effectively? In this interactive session, Madison will cover what should go into each emergency kit and why. In addition, she will go over exactly how to create, store, and use emergency kits in your pet business, as well as how to assign staff roles and stay safe during an evacuation, shelter-in-place, or other emergency.

Growing Your Pet Care Business With the End in Mind

John Maresh

Whether you are new to the pet care industry or an experienced veteran, every business owner needs to be thinking about what’s next. Not everyone has a succession plan, and not every plan goes according to plan. In this session, John will walk you through all you need to know and think about NOW as you plan for your future. Topics covered will include service lines, staffing, facility upgrades, zoning, preparing financials and paperwork, improving your EBITDA, and so much more. Whether you will sell now or in the future, setting your business up for success will ensure the highest value at resell. Growth and success don’t happen overnight; they take time and planning. You’ll leave with a list of things to work on now and over time.

Taking the Pain Out of Processes & Procedures

Phillip Paris

Every business struggles with having clearly defined processes and procedures, and oftentimes we find our operations faltering. Further, many businesses don’t have clearly defined processes which can result in staff morale issues, loss of productivity, loss of revenue, and even loss of happy clients. Developing solid processes and procedures doesn’t have to be a pain in your backside. Join Phillip as he lays out some very solid information on how to implement a winning process and procedures plan that ensures your business operates at a high level and is prepared for the ever-changing employment market. Attendees will leave having a better understanding of how to implement or modify existing processes and be motivated to make some amazing changes in their businesses!

A Collaborative Approach: Creating Better Outcomes for Dogs and Their Owners

Michael Soler

In this seminar, Michael will explore the benefits of a collaborative approach to dog training. By bringing together dog owners, trainers, and other professionals, attendees will learn how to create a more holistic and effective approach to improving the lives of dogs and their owners. Through real-world examples and practical strategies, Michael will demonstrate how collaboration can lead to better outcomes for dogs, their owners, and the broader community.

The Automatic Pet Business: Marketing With Reliable Success Systems

Dominic Hodgson

You've systemized your staffing, your hiring, and your pet care processes, now it's time to put your marketing on autopilot! Join Dom Hodgson as he shares his game-changing strategies to unleash the power of automation in your pet business marketing. Discover why traditional websites are leaky buckets that allow great prospects to slip off the hook and into the arms of your competitors, how AI chatbots can speed up success, how a simple automated email follow-up sequence can double conversions and make selling up-sells push-button simple, and much more. This sessions also includes a live sales funnel mapping session, so you leave with an “oven-ready” automation action plan!